Post by account_disabled on Feb 28, 2024 6:25:41 GMT 1
The struggle to acquire new customers is getting tougher and tougher. And it affects both the B2C and B2B sectors equally. People are literally bombarded with information and advertising: on the one hand they are looking for the best offer, on the other they want to create a relationship of trust with brands. If your ideal customer has a complex purchase path and is not the classic user who discovers a product for the first time and buys it, this article is for you! Do you want to acquire qualified contacts to "nurture" them and turn them into customers without spending on advertising? Organic Lead Generation: 3 contents that attract users Let's see 3 contents with which to attract users on the web! 1. CASE STUDIES, EBOOKS AND WHITE PAPERS Who has never downloaded a free eBook on the latest digital marketing trends or on five tips for investing your savings or on ten looks that can't be missing in your wardrobe? Today in every sector there are companies that create free downloadable content in exchange for contact details .
It is no coincidence that they are called Nigeria Phone Number Lead Magnets : they capture people's attention (and contact details) by offering practical value in exchange. Many choose this solution because it has a low production cost and the know-how necessary to create the actual content is already part of the company! If you are an expert or authoritative in a certain field, or if you have an excellent case study to show that is useful for users, here is something you can propose in your organic lead generation activities! 2. WEBINARS Like eBooks, webinars have become increasingly easier and cheaper to create. Perhaps they are less convenient to use than content that can be read, but they have the advantage of leveraging the human element . Usually a quality webinar helps users answer questions they ask in their businesses or is some sort of long-form tutorial.
To increase interest around the event and give it greater value, authoritative figures are sometimes hosted for speeches . The direct contact with the public and the interactive nature of this tool make the webinar an ideal means to collect qualified contacts and at the same time promote your business! 3. FREE SERVICES Does this third point leave you perplexed? Yet eBooks and webinars are free content. And it took time and resources to make them! So there is not much difference between offering similar material and offering, for example, a free consultation. It is clear that this type of Lead Magnet , like the previous ones, must have a practical value for the user and not just be an excuse to promote or sell . Imagine you have an estate planning business. A free 20-minute online consultation with an expert can be an attractive offer for a user potentially interested in this service! Treated like the content we talked about before, this tool can help you collect qualified leads while making your brand perceived as authoritative .
It is no coincidence that they are called Nigeria Phone Number Lead Magnets : they capture people's attention (and contact details) by offering practical value in exchange. Many choose this solution because it has a low production cost and the know-how necessary to create the actual content is already part of the company! If you are an expert or authoritative in a certain field, or if you have an excellent case study to show that is useful for users, here is something you can propose in your organic lead generation activities! 2. WEBINARS Like eBooks, webinars have become increasingly easier and cheaper to create. Perhaps they are less convenient to use than content that can be read, but they have the advantage of leveraging the human element . Usually a quality webinar helps users answer questions they ask in their businesses or is some sort of long-form tutorial.
To increase interest around the event and give it greater value, authoritative figures are sometimes hosted for speeches . The direct contact with the public and the interactive nature of this tool make the webinar an ideal means to collect qualified contacts and at the same time promote your business! 3. FREE SERVICES Does this third point leave you perplexed? Yet eBooks and webinars are free content. And it took time and resources to make them! So there is not much difference between offering similar material and offering, for example, a free consultation. It is clear that this type of Lead Magnet , like the previous ones, must have a practical value for the user and not just be an excuse to promote or sell . Imagine you have an estate planning business. A free 20-minute online consultation with an expert can be an attractive offer for a user potentially interested in this service! Treated like the content we talked about before, this tool can help you collect qualified leads while making your brand perceived as authoritative .