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Fontimedia logo Who we are Services BlogsAcademy Contacts Search here Press enter to search or press ESC to exit Free consultation free consultation contact us Content marketing: 7 secrets to engage your target audience Published by Valeria Caglioni You can find me on: Updated the:March 2, 2022 Reading time: 7 minutes content marketingToday, those who deal with B2B content marketing cannot afford to bore their users with long, monotonous texts full of technicalities. How to avoid making mistakes? Using a type of writing and tone of voice more similar to everyday language. Continue reading the article to discover the secrets of an effective strategy! What is content marketing for? When the content strategy is carefully planned, there are various objectives it can help to achieve. First of all, constant and regular content marketing activity.
allows you to attract a greater number of prospects to the company website , because it positions it as an answer to the questions posed by users to search engines. Once they reach the site pages, the contents help transform anonymous visitors into commercial contacts and qualify them, continuing to provide useful materials throughout the purchasing process. In addition to sales opportunities, the number of interactions on the social profiles that host the content also increases, improving online reputation and positioning the company Australia WhatsApp Number Data among the leaders in the sector. Having made this necessary premise on the advantages of content marketing, let's move on to the seven secrets for an effective plan that speaks the same language as the target audience . 1. Write short sentences In writing for the web, long sentences run the risk of making readers perceive the complexity of the topic, which therefore requires greater effort to understand. A short sentence is easier to process and make your own. New Call-to-action.
The Yoast plugin - used for SEO analysis in the Wordpress CMS - indicates the number of words beyond which a point may be necessary as 20-25 . Non solo le frasi, anche i paragrafi andrebbero mantenuti brevi, in modo da non spaventare i lettori. Ecco alcuni suggerimenti specifici! 2. Suddividere i paragrafi Un interminabile blocco di testo viene percepito dagli occhi dei lettori proprio come un interlocutore che parla senza interruzioni. Non è piacevole, vero? Anche gli utenti hanno bisogno di tempo per respirare e capire ciò che hanno appena letto. Ecco perché i paragrafi dovrebbero essere costituiti sotto forma di piccoli bocconi, semplici da gestire. Gli spazi bianchi su una pagina web facilitano la comprensione. I titoli dei paragrafi hanno la doppia funzione di aiutare i motori di ricerca a scansionare i contenuti.
allows you to attract a greater number of prospects to the company website , because it positions it as an answer to the questions posed by users to search engines. Once they reach the site pages, the contents help transform anonymous visitors into commercial contacts and qualify them, continuing to provide useful materials throughout the purchasing process. In addition to sales opportunities, the number of interactions on the social profiles that host the content also increases, improving online reputation and positioning the company Australia WhatsApp Number Data among the leaders in the sector. Having made this necessary premise on the advantages of content marketing, let's move on to the seven secrets for an effective plan that speaks the same language as the target audience . 1. Write short sentences In writing for the web, long sentences run the risk of making readers perceive the complexity of the topic, which therefore requires greater effort to understand. A short sentence is easier to process and make your own. New Call-to-action.
The Yoast plugin - used for SEO analysis in the Wordpress CMS - indicates the number of words beyond which a point may be necessary as 20-25 . Non solo le frasi, anche i paragrafi andrebbero mantenuti brevi, in modo da non spaventare i lettori. Ecco alcuni suggerimenti specifici! 2. Suddividere i paragrafi Un interminabile blocco di testo viene percepito dagli occhi dei lettori proprio come un interlocutore che parla senza interruzioni. Non è piacevole, vero? Anche gli utenti hanno bisogno di tempo per respirare e capire ciò che hanno appena letto. Ecco perché i paragrafi dovrebbero essere costituiti sotto forma di piccoli bocconi, semplici da gestire. Gli spazi bianchi su una pagina web facilitano la comprensione. I titoli dei paragrafi hanno la doppia funzione di aiutare i motori di ricerca a scansionare i contenuti.