Post by account_disabled on Mar 12, 2024 10:49:28 GMT 1
Sometimes I think that this is a world gone mad, or very misinformed. I get called into companies that show graphs, insights and expose data on how many views or leads they managed to obtain with this or that digital communication campaign. Then I realize that they don't respond to comments on the social channels in which they are engaged and have a presence. Data is important, but if I were forced to choose I would have no hesitation in sacrificing it over conversations. Anyone who expresses interest, criticizes or requests information on social networks is, in fact, a lead .
You have dozens and hundreds of potential customers that you don't take India Mobile Number Data care of and perhaps run expensive paid campaigns to get them. Don't consider the ones you have on hand that are free. A very recent survey carried out by sproutsocial.com highlights data that is surprising and gives the measure of how bad the management and interpretation of social channels are by companies. 89% of messages are ignored. Response time, when it occurs, averages 10 hours. A third of customers buy from the competitor after no response.
According to data from sproutsocial, Social Media is the favorite channel for customers to contact the company, both privately and publicly. 34.5% of customers use this channel. Followed, in decreasing order of preference, are the website (24.7%), the email (19.4%), the toll-free number (16.1%) and the physical store (5.3%). The article ends with these words, “people aren't asking for the world, they're just asking to have their questions answered within 4 hours . ” People want to use these tools the same way they use them with their friends and family. Relatives who don't respond cannot be replaced, but supplier companies can. If you have a business, think about it.
You have dozens and hundreds of potential customers that you don't take India Mobile Number Data care of and perhaps run expensive paid campaigns to get them. Don't consider the ones you have on hand that are free. A very recent survey carried out by sproutsocial.com highlights data that is surprising and gives the measure of how bad the management and interpretation of social channels are by companies. 89% of messages are ignored. Response time, when it occurs, averages 10 hours. A third of customers buy from the competitor after no response.
According to data from sproutsocial, Social Media is the favorite channel for customers to contact the company, both privately and publicly. 34.5% of customers use this channel. Followed, in decreasing order of preference, are the website (24.7%), the email (19.4%), the toll-free number (16.1%) and the physical store (5.3%). The article ends with these words, “people aren't asking for the world, they're just asking to have their questions answered within 4 hours . ” People want to use these tools the same way they use them with their friends and family. Relatives who don't respond cannot be replaced, but supplier companies can. If you have a business, think about it.