Post by account_disabled on Jan 24, 2024 6:32:44 GMT 1
Landing pages are pages that visitors are "introduced" to when they click somewhere, generally offering something of value like a free program or a promotional code. As the name suggests, landing pages can be a visitor's first introduction to your product or brand. You don't get a second chance for a first impression. Even for established firms in the market, a decent landing page can take the business to the next level. Former US President Obama Raised $60 Million in Foundations Through Landing Pages and A/B Testing ¹ Using testing and targeting can increase conversions by 300% ² Visitors are 80% more likely to read your landing page if it's colorful and visually appealing ³ These tips apply to any industry and any type of product. However, depending on the business, landing pages have different conversion rates. According to a 2019 study, 10% of companies have high conversion rates at 11.45%. About 25% of businesses convert 5.31%, but the average is 2.35%. ⁴ Business consulting, travel, banking, schools and employment, real estate, etc. have the most success with introductory pages. There are a few rules you should follow to make your landing pages shine.
An interesting title Get instant attention with your main photo or video Single, understandable CTA that shows your unique value Features and benefits of using the product An interesting title Depending on the importance you have given to each, the first thing a visitor sees when they come to your site is either the title or the image. A readable headline should convey a message about your product. It should be clear, concise and assure the visitor that they have landed on the right page. Let's say he clicks a link for furniture. If it lands on a p B2B Email List age for school supplies, it will close the page with the idea that it clicked wrong. You can be more creative with the text below, but try to be as simple as possible with the title. Immediately attract attention with the main photo In the world of marketing, the main photo or video on the presentation page is called the hero shot . No, you don't have to post a picture of Batman, but you do have to post something equally eye-catching. You can show your product being used by someone or something else that makes it easy for readers to visualize how great it would be to try or buy your product. Another valuable tip is to describe the positive side to customers, without focusing too much on the company itself. For example, you don't have to present the jeans you offer and say "we have the best quality Italian jeans".
You should mention how good your site visitors will look and feel with quality Italian jeans in the latest fashion. Single, understandable CTA that shows your unique value The action you want site visitors to take is to click the Call to Action (CTA), the button that demonstrates the success of your landing page. The CTA has a design and writing component. The design should be used in such a way that it is clear what the visitor's next step is (to click the button). Whether it's colors that set it apart from the rest of the page, nice graphics or positioning, design should help your message, not complicate it. The writing, meanwhile, should convince visitors to click. Action words like: download, start now, sign up for free, try, get the guide, buy now, etc. perform well. Make sure that the text and CTA button do not clash with other links or offers on your site. The simpler and more understandable, the more likely visitors are to click through and try your service. Benefits of using the product What is the problem that customers will solve with your service? Often, businesses expect to reach every person on the Internet. There is nothing wrong with this if you are trying to increase brand awareness. If you are trying to offer a specific service, the only people you need to convince are the interested audience. When Rihanna launched her luxury clothing line, there was controversy due to the high prices. Marketing experts said the price-conscious were simply not the audience the luxury brand was trying to attract. If your product is for parents, make sure you tell them the benefits of using it, not teenagers or young adults. Sometimes we focus too much on the numbers. In fact, 5 people who are seriously interested in buying are more "valuable" than 20 who don't need your service.
An interesting title Get instant attention with your main photo or video Single, understandable CTA that shows your unique value Features and benefits of using the product An interesting title Depending on the importance you have given to each, the first thing a visitor sees when they come to your site is either the title or the image. A readable headline should convey a message about your product. It should be clear, concise and assure the visitor that they have landed on the right page. Let's say he clicks a link for furniture. If it lands on a p B2B Email List age for school supplies, it will close the page with the idea that it clicked wrong. You can be more creative with the text below, but try to be as simple as possible with the title. Immediately attract attention with the main photo In the world of marketing, the main photo or video on the presentation page is called the hero shot . No, you don't have to post a picture of Batman, but you do have to post something equally eye-catching. You can show your product being used by someone or something else that makes it easy for readers to visualize how great it would be to try or buy your product. Another valuable tip is to describe the positive side to customers, without focusing too much on the company itself. For example, you don't have to present the jeans you offer and say "we have the best quality Italian jeans".
You should mention how good your site visitors will look and feel with quality Italian jeans in the latest fashion. Single, understandable CTA that shows your unique value The action you want site visitors to take is to click the Call to Action (CTA), the button that demonstrates the success of your landing page. The CTA has a design and writing component. The design should be used in such a way that it is clear what the visitor's next step is (to click the button). Whether it's colors that set it apart from the rest of the page, nice graphics or positioning, design should help your message, not complicate it. The writing, meanwhile, should convince visitors to click. Action words like: download, start now, sign up for free, try, get the guide, buy now, etc. perform well. Make sure that the text and CTA button do not clash with other links or offers on your site. The simpler and more understandable, the more likely visitors are to click through and try your service. Benefits of using the product What is the problem that customers will solve with your service? Often, businesses expect to reach every person on the Internet. There is nothing wrong with this if you are trying to increase brand awareness. If you are trying to offer a specific service, the only people you need to convince are the interested audience. When Rihanna launched her luxury clothing line, there was controversy due to the high prices. Marketing experts said the price-conscious were simply not the audience the luxury brand was trying to attract. If your product is for parents, make sure you tell them the benefits of using it, not teenagers or young adults. Sometimes we focus too much on the numbers. In fact, 5 people who are seriously interested in buying are more "valuable" than 20 who don't need your service.